NFL Super Bowl - More than just Football

My last incisive American experience has been the NFL Super Bowl between the Denver Broncos and the Seattle Seahawks. 

After the game, I looked for some interesting facts and numbers regarding the Super Bowl, which could be interesting from a Consumer Behavior, Advertising and Marketing point of view.

I was surprised to shocked how much money is spent and how much the viewers consume in connection with a 3.5 hours sports game… 

 
General:

• Public spending on an average new football stadium costs between $500 million to $600 million. 
• Average viewer (home and in the stadium) spent $68.27 on the Super Bowl on game-day for food, team clothing, decorations and televisions (blogs.wsj.com)
• Total spending $12.3 billion (blogs.wsj.com)
• That means theoretically: A city could recoup its stadium’s cost by hosting one Super Bowl (blogs.wsj.com)
• Players on the winning team get paid $92,000 each
• Players on the losing team get $46,000 each (accountingweb.com)
• Value of a Super Bowl ring: Depending on the price of gold, it’s worth about $5,000 (but priceless in bragging rights) (accountingweb.com)
• New NFL record in Super Bowl merchandise sales of more than $200 million, incl. all items of the Super Bowl mark (sportsbusinessdaily.com)
• More than $21.6 million in about 202,000 Super Bowl-related fake items (football jerseys, caps and other merchandise), shut down of illegal websites and in dozens of arrests in a crackdown on Super Bowl counterfeiters (startribune.com)
• Advertisers pay about $4 million for a 30-second Super Bowl spot - pretty cheap for each pair of eyes of 120 million viewers, reached all at once ($35 to reach 1,000 people) (theatlantic.com) 
• Super Bowl advertisers had 6.2 times as many social mentions on Feb. 3 as they did for their 30-day average. The term "Super Bowl" got 4.9 million mentions, more than 20 times its average. (adage.com)
• Social Mentions (blogs, Facebook, Twitter, G+, Tumblr, Reddit, and YouTube) of 5 strongest advertisers: 
  Coca Cola, with "It's Beautiful" and "Going All the Way" spots got 169,013 mentionsFord earned 164,300 mentions
  Chevrolet, with its cow love "Romance" spot, garnered 150,161 mentions
  Doritos' "Crash the Super Bowl" earned 122,045 mentions
  Movies promoted during the Super Bowl could expect a 40 percent bump on ticket sales (theatlantic.com)

Food:

• Chips were the most popular food item consumed during the Super Bowl, between 2008 and 2013. (dailyfinance.com)
• On the day of the Super Bowl approximately 22% of people consumed chips, followed by pizza (18%), soup (16%), alcohol (13%), candy (8%), chicken wings (6%), cheese (5%), nuts/seeds (5%), and chili (1%).  (dailyfinance.com)

At the stadium:

• The most expensive Super Bowl tickets this year cost $2,600 – new record (zerohedge.com)
• Stadium visitors (about 82,529 in total) spent an average of $94.60 p.p. on food and drinks, and $141.75 including merchandise (deadspin.com)
• More than $11.7 million spent on 4,500 cheesesteaks, $16 a piece (deadspin.com)
• High-end meals: 5,000 oysters, 2,500 prawns, 1,000 pounds of lobster tail, $20,000 worth of caviar (deadspin.com)
• Hotels:
  Cheapest room whithin 5 miles around stadium: $133 a night (85% more that usual nightly rate of $72)
  Four Seasons in Manhattan: $1,150 a night (82% more than the normal $633)(zerohedge.com)
  
• Flight tickets:
  Denver - New York return = $480 (increase of 196%)
  Seattle - New York return = $752 (129% inflation rate)(zerohedge.com)